Knitting Expedition was begun as a way to provide supplementary income for the women of Ifugao to maintain the rice terraces.  Instead of leaving the region to find better paying jobs, they are supported by the income from the sales of the products.  This allows them to stay and tend to the rice terraces that are not only an awe-inspiring legacy of their town but also of the Philippines and which has provided sustenance for generations of their families.  The brand Knitting Expedition also signifies the journey of founders, Candy and Aueeie, as knitters and the distance that the hand-knit products have to travel to make it to your homes.